Comprehensive website update, sales automation, and tech integration

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About the client

Ostkap School is an online platform that teaches financial literacy, investing, economic thinking, and a strategic approach to personal development.

It's an educational product for those who want to learn how to manage capital, think strategically, and make well-grounded financial decisions.

Client’s Request

  1. Redesign the outdated website - both visually and technically
  2. Conduct market research, define product requirements, suggest a solution, and manage the full cycle - from concept to launch
  3. Enable direct course payments on the website without manager involvement
  4. Automate access delivery to courses after purchase
  5. Integrate the website with LMS, CRM, and a Telegram bot

Our solution

Market & Audience Analysis

We analyzed competitors, online course sales strategies, and typical UX patterns in the financial education niche. Based on that, we defined the website structure and aligned it with the needs of the target audience.

UI/UX Design

We created a new visual system from scratch: developed brand identity, homepage, and key screens - with a focus on clarity, trust, and conversion.

Architecture & Development

The website was built using Next.js and TypeScript. We used Strapi as a Headless CMS to handle backend logic.

Online Payments

We implemented a direct payment system on the website. Users can instantly purchase a course without waiting for sales team follow-up.

Automated Course Access

After successful payment, a user account is automatically created in the LMS (Kwiga), granting instant access to the purchased course.

Sales & Marketing Integrations

The website is integrated with CRM and a Telegram bot - all payments and leads are instantly routed to the sales team with source attribution for traffic and ad campaigns.

Results